Businesses need to win the hearts and minds of their employees for full engagement. By ensuring employees are fully engaged means they can deliver discretionary effort which is key to performance. Having engaged employees goes beyond simple job satisfaction. Research shows there is a direct link between employee engagement rates and customer satisfaction which shows on the bottom line of profits and efficiency. Providing coaching to your people demonstrates to them your commitment to having engaged employees who are carrying out meaningful and purposeful work with the autonomy and freedom to act.